Year-round North Pole magic
Wake up to wonder.
Adopt your very own Scout Elf and begin the tradition millions of families treasure, then discover the wider Santaverse with huggable Elf Pets®, kindhearted Elf Mates® and more magical characters to love. Each one brings something unique to your family's traditions, spreading cheer all year round.
Most-loved favourites
This season's best sellers
Elf Pets®
Be a part of promoting kindness and Christmas cheer! Adopt one of Santa's cuddly Elf Pets and help Santa this season.
Elf Mates®
Encourage kindness and whimsy with these very special elves! Each huggable, lovable Elf Mates pal inspires thoughtful, imaginative play.
The Elf on the Shelf®
The beloved family tradition that has captured the hearts of children everywhere. Start your tradition today!
How the magic works
A tradition that begins with one little name.
Each Scout Elf is sent from the North Pole to watch over your family. Give yours a name, and the magic begins — flying to Santa each night and returning to a new perch by morning.
Adopt your elf
Choose your Scout Elf and welcome them into your home with the keepsake box set.
Give it a name
Reading the storybook together gives your elf its Christmas magic.
Let the wonder begin
Each morning, race to find where your elf has perched overnight.
Fresh from the workshop
Just landed for Christmas
Explore everything
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🎄 Gift Finder
Which Elf products are right for your family?
Answer a few quick questions and we'll match your family with the perfect Elf on the Shelf magic.
Are you new to the Elf on the Shelf tradition?
What does your child love most?
How old are the children?
Pick a Christmas vibe
Your perfect match
The Classic Starter Set
Begin the tradition with the original Elf on the Shelf box set — storybook and Scout Elf included.
Your perfect match
The Plush Lover
Huggable Elf Pets® and North Pole plush that little ones will adore all year round.
Your perfect match
The Game Night Family
Bring everyone together with festive Elf games & puzzles — fun for the whole family.
Your perfect match
The Super Fan
You know the magic well! Discover accessories, props and the latest characters to grow your collection.
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