Retailer Inquiries for UK and Ireland

Elf on the Shelf wholesale in the UK

Baby Republic is the official Adoption Centre and distributor of The Elf on the Shelf® in the UK and Ireland 

To apply for a new account with us please download complete and return to us the trade application form below by email, fax or post.

All new accounts are subject to review and approvals made in Baby Republic's sole discretion. Baby Republic reserves the right to refuse any order. Baby Republic's catalogues, price lists and order forms are informational and intended by Baby Republic to facilitate an order and do not constitute an offer to sale.

Telephone :
FREE Phone 0800 009 6177
Fax :
0844 3576778
Email :


Come visit us at the Upcoming Shows :

Autumn Fair
1-5 September 2018
Hall 5 Stand 5D55
NEC Birmingham, UK

Christmas & Gift Fair 
Date: January 2019
Stand: TBC
Harrogate, UK

Toy Fair 
Date: 22-24 January 2019
Stand: 155
London Olympia, UK

Spring Fair 
Date: 3-7 February 2019
Stand: 5M41
NEC Birmingham, UK

Home & Gift Show Harrogate
July 2019
Stand TBC
Harrogate, UK




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